Hundreds of people gathered in the city center of Tel Aviv, Israel for a pillow fight. The participants battled one another fiercely causing down and cotton to fill the air of the city center.
In Tel Aviv, hundreds of young people gathered for a pillow fight. Each and every one of them had been mobilized through text messaging and Internet communications. Despite being strangers to one another, participants had no problem picking out a common enemy. One man came prepared with a gigantic hammer made of pillows, but ended up becoming everyone’s common enemy. The down and cotton from destroyed pillows filled the air.
“I'm having the best time. I came from Haifa and this is what happened to my pillow. It just blew up. It's amazing. I want to go back to the pillow fight,” said this pillow fight participant.
An Internet community called “Mobile Clubbing” mobilized this pillow battle. The group often uses text messages and emails to invite young people to different public events.
Pillow fight attracts hundreds of participants 