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調查／媽媽不手軟！　4成每月花6千網購買婦幼產品

(2008/05/07 22:20)

懷孕7個月的薛凱莉表示，網路購物為行動不便的孕婦提供一個良好的購物環境。（照／公關資料）

記者蘇湘雲／台北報導

不管是小孩子的衣服、奶瓶、教育用圖書、營養食品等等，媽咪購物起來可是毫不手軟！根據一項最新公佈的網路調查顯示，有近4成的媽咪每月花6千元在網路上購買婦幼產品。

這項「媽咪購物行為」是由PChome商店街與Babyhome寶貝家庭親子雜誌合作，並透過東方快線網路提供問卷進行調查。PChome表示，近幾年在網路開店的熱潮帶動下，有越來越多的媽咪會選擇上網替自己或為自己的小baby買東西，而二手網路市場中，較不易拍賣的尿布、紙巾等清潔消耗品或哺育用品，都名列PChome婦幼商品銷售排行榜的前幾名。

Pchome「媽咪購物行為」是在今年4月份，針對曾在PChome商店街購買過婦幼類產品的消費者所提出的問卷調查。根據3千多位媽咪網友回應發現，有5成以上的媽咪利用網購（52﹪）的機會大於賣場（48﹪），而有4成的媽咪更表示，未來花在網路購物上的金額並不考慮減少，只會增加。

至於媽咪購物時，除了醫生專家的意見外，也重視網路社群好友的意見或Blog的推薦，所買的東西，通常在乎商品的安全、質感與實用性。

目前懷孕7個多月的購物專家薛凱莉，今天也以準媽媽心情分享網路購物的方便性。她說，「孕婦很容易受到店員白眼、冷淡相待」，網路購物則為大腹便便、行動不便的孕婦，提供一個良好的購物環境。

從小嬰兒到小孩子會走路、上小學即將用到的商品，透過網路商店購物，不論你是第一次當媽咪，或近期打算再生小baby，不妨考慮透過網路商店的陳列，找到更多、更喜歡、更低廉的商品，舒舒坦坦的當個「幸福媽咪」！

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